Local to Legend
Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.
Podcasting since 2020 • 67 episodes
Local to Legend
Latest Episodes
66 - Shedding Expectations, Living in a Van, and Reclaiming Your Life with Ciara Ladroma
In this week’s podcast episode, Emily chats with Ciara Landroma, an entrepreneur, coach and van-lifer who finally said yes to her dreams and shed the expectations of other people a year ago to set off on her own adventure traveling the country,...
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42:38
65 - Launching a Local Music Venue with Tobi Parks from xBk
In this week’s podcast episode, Emily chats with Tobi Parks, an entertainment and intellectual property attorney, majority owner and CEO of xBk, a Des Moines-based music venue, and Board Vice President for...
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29:19
64 - Empowering Kids in the Kitchen with Sue Honkamp from Real Food 4 Kids
In this week’s podcast episode, Emily chats with Sue Honkamp, founder of Real Food 4 Kids, a brand dedicated to offering food education and hands-on cooking classes for kids and teens. Sue is passion...
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28:29
63 - Building an App for Local Business Owners to Share Food & Drink Deals and Live Events with Grace Rigdon from deetz
In this week’s podcast episode, Emily chats with Grace Rigdon, co-founder and COO of Deetz. Deetz is an app that you can use to see what’s happening around you right now in your very own community. As a fellow tech co-founder on a mission to su...
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38:53
62 - Writing a Small Business Survival Guide with Jackie Reses & Lauren Weinberg, Authors of Self-Made Boss
In this week’s podcast episode, Emily chats with Jackie Reses and Lauren Weinberg, co-authors of new release, Self-Made Boss, a book designed to give small business owners an essential survival guide with stories and experiences from business o...
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28:27