Local to Legend Podcast Artwork Image

Local to Legend

Emily Steele

Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.
Episodes
66 - Shedding Expectations, Living in a Van, and Reclaiming Your Life with Ciara LadromaMay 30, 2022 Episode artwork 65 - Launching a Local Music Venue with Tobi Parks from xBkMay 23, 2022 Episode artwork 64 - Empowering Kids in the Kitchen with Sue Honkamp from Real Food 4 Kids May 16, 2022 Episode artwork 63 - Building an App for Local Business Owners to Share Food & Drink Deals and Live Events with Grace Rigdon from deetzMay 02, 2022 Episode artwork 62 - Writing a Small Business Survival Guide with Jackie Reses & Lauren Weinberg, Authors of Self-Made BossApril 25, 2022 Episode artwork 61 - Creating a Conference Focused on Connection with Lisa Even from Even ConnectionApril 18, 2022 Episode artwork 60 - Building a Business on Your Own Terms with Brooke Happe from b.e. happe designsApril 11, 2022 Episode artwork 59 - How You Can Use Storytelling To Drive Your Business Forward With Jessi ShuraleffApril 04, 2022 Episode artwork 58 - 5 Spring Cleaning Tips to Grow Your Local Business Today & For LifeMarch 28, 2022 Episode artwork 57 - Launching a Micro Media Brand in Your City With Morgan Chicchelly, Founder of Des Moines Girl March 21, 2022 Episode artwork 56 - Pivoting to Products & Opening Up a Storefront with Regan from Doe a DeerMarch 15, 2022 Episode artwork 55 - Building Two Brands in Separate Cities with Andrea MetzlerMarch 07, 2022 Episode artwork 54 - From Etsy Shop to Globally Recognized Brand With Leah Longueville from Polished PrintsFebruary 28, 2022 Episode artwork 53 - Building a Network from Scratch and Establishing Roots in Your Community With Katie Allgood From The Good Co. DSMFebruary 21, 2022 Episode artwork 52 - The Art of Focus with Travel Advisor & Educator Whitney ShindelarFebruary 14, 2022 Episode artwork 51 - Trusting the Process and Tapping into Authenticity with Coral ThedeFebruary 07, 2022 Episode artwork 50 - Demystifying the Venture Capital World for Founders with Mikayla Sullivan from ISA VenturesJanuary 31, 2022 Episode artwork 49 - How Jodi Frank & Culineer Are Connecting Home Cooks with Local Food Producers January 24, 2022 Episode artwork 48 - Building a Marketplace for Women-Owned, Home-Based Businesses with Sara Sparhawk & Lyn JohnsonJanuary 17, 2022 Episode artwork 47 - Writing a Book, Building Communities, & Coaching Business Owners to Their Best Year Yet with Ashley K Stoyanov OjedaJanuary 10, 2022 Episode artwork 46 - From Local Business Owner to Local Business Champion with Cherie Edilson from Member Marketplace IncJanuary 04, 2022 Episode artwork 45 - Empowering Emerging Beverage Brands With Gil Coosner from Aviv Distributing December 27, 2021 Episode artwork 44 - Blazing a Trail and Building A Startup With Kt McBratney from OwnTrailDecember 20, 2021 Episode artwork 43 - Taking the Risk into Retail with Julie Lyle from Indie HouseDecember 13, 2021 Episode artwork 42 - Creating Messaging that Resonates with StoryBrand Guide & Illuminated Co-Owner, Katelyn SoultsNovember 29, 2021 Episode artwork